Our Story

Hey! We’re Bek & Susie — the mum and daughter duo behind From Day Dot.

We started this business 8 years ago with a surprise baby, zero business experience, and a whole lot of heart. What began as a little side hustle from our kitchen bench turned into a beautiful movement of mamas who wanted to feel a little more organised (and a whole lot less overwhelmed).

We went viral with our first baby bag, and for years, we’ve been creating products designed to make mum life easier, more stylish, and more intentional.

But in late 2023… everything nearly fell apart.

We were on the verge of losing everything we’d worked for. Between a saturated market, a tough economy, and growing pressure, we had a choice: close the doors, or PIVOT — big time.

So we got quiet. We stopped selling. We listened. We dreamed again.

And after two years of behind-the-scenes work, testing, tears, prototypes and prayer…

🎉 We’re back — and we’re launching something BIG.

From Day Dot is now creating premium disposable designer nappies — made for the modern mama.

No nasties. No compromise. Just:
🛡️ 12hr leak protection
🌿 Unbelievable softness
🤍 Unisex minimal designs
💛 And the kind of quality you can trust on your busiest days.

We believe in doing motherhood together — in the mess, the beauty, and the everyday chaos. And we believe in giving back too: 10% of all profits go to causes close to our hearts, helping mamas and families doing it tough.

This is more than just a new product.
It’s a whole new era.
And we’re so glad you’re here for it. 💫

Welcome to the tribe.

 

Let’s do this — From Day Dot.