Our Story

Hey there! We are Susie & Bek, a mum and daughter duo who have a passion for designing high quality products to spoil Mamas and their Mini's.

We opened our online store in November 2017 and what a journey it’s been! We love getting to know our customers and seeing pics of our FDD Tribe out in the wild! We are so grateful for the incredible online community here and want to say a big thank you for all your support so far!

We love to keep things minimal, yet can’t resist a touch of Luxe! Our store is designed with Mamas in mind, but you certainly don't have to be a Mama to enjoy a spot of shopping with us! We love to design products that make life easier for Mamas on the Go, leaving more time for the important little people in your world. We’re all about the details and pride ourselves on getting them just right!

Finally, we feel we have a responsibility to be generous to those in need. We have partnered with some amazing charities and 10% of all profits go towards making an impact on the greater community. You can check these out under our ‘Impact’ tab here on the website.

Welcome to the Tribe! We’re so grateful that you stopped by!